FAQs covered in this article:
How do loyalty programs work to support business strategies?
How to set up your loyalty program ?
Loyalty programs
Loyalty programs reward customers for frequent transactions, encouraging repeat business. They integrate seamlessly into your marketplace ecosystem, offering benefits to both merchants and buyers through discounts and perks.
Setting up your loyalty program strategy
Design your loyalty program around annual transaction volumes with customized service fee discounts for different tiers. Here’s a template to get started:
|
Name of the Tier |
Annual Transaction Volume (USD) |
* Service Fee |
|
Abc - 1 |
Less than $X,XXX & Guests and B2C |
xx% |
|
Abc - 2 |
Between $X,XXX and $X,XXX |
xx% |
|
Abc - 3 |
Between $X,XXX and $X,XXX |
xx% |
|
Abc - 4 |
Between $X,XXX and $X,XXX |
x% |
|
Abc - 5 |
Between above $X,XXX |
x% (Cannot be below 6%) |
*We recommend setting the service fees between 30% (highest) and 6% (lowest)
Setting up your loyalty program in the system
Navigate to Commerce > Loyalty program
- Set the annual transaction volumes in USD for each tier and the applicable percentage fee.
- Customize discounts on the total service fee, ensuring the minimum is 6%.