Whether you're a supplier showcasing your fabrics, a brand talking about the materials behind your collection, a partner sharing industry insights, or a media outlet covering the textile world, this checklist is for you.
Good content takes effort. Make sure it works as hard as you do.
✅ Be specific Vague claims lose readers. "Sustainable fabric" means nothing. "GOTS-certified organic cotton, 180 g/m²" means something. The more precise you are, the more credible you sound.
✅ Back it up If you make a claim about sustainability, performance, origin, or certifications, you need to be able to support it. No research, no claim. It's that simple.
✅ Always add a CTA A CTA (Call to Action) is a clickable link that tells your reader what to do next: Shop this fabric, Explore the collection, Source from this supplier. Without one, you're leaving your audience stranded. Every post, article, or feature should link directly to the product, supplier page, or platform you're referencing. This makes life easier for your reader and helps track what's actually working.
For printed materials like lookbooks, trade show displays, catalogues, and hang tags, turn your link into a QR code. Same idea, same link, just scannable. Your audience gets there in one tap, and you still capture the analytics. Adobe Free QR Code Generator link here.
✅ Use your affiliate link if you have one If you're part of the SOURCE | Textile Global affiliate program, add your unique referral ID at the end of every link you share. It's how your impact gets measured and how you get credited. Don't forget it.
Your link looks like this:
source-textile.com/[page]?ref=YOURCODE
✅ Use the logos correctly If you're displaying SOURCE | Textile Global, SOURCE | Colombia, or Powered by Tengiva logos, make sure your content meets the accuracy standards outlined in our logo usage guidelines. The logos stay, the misinformation doesn't.
