This section is only for affiliates promoting the SKU Digitalization Program (connecting suppliers to digitalization).
If you're only doing Transaction Program, you're done with training! Proceed to knowledge check.
Who You're Connecting
Your Target Audience
Textile suppliers and manufacturers:
Weavers, knitters, dyers, finishers
Fabric mills and production facilities
Material innovators and producers
Vertically integrated manufacturers
Regional textile organizations:
Textile associations and clusters
Industry groups and cooperatives
Export promotion agencies
Manufacturing consortiums
Textile industry consultants:
Business development professionals
Export consultants
Production advisors
Industry specialists
What They Get
When you refer suppliers to Tengiva digitalization:
Professional catalog presentation:
High-quality product photography
Standardized specifications
Consistent formatting
Reviewed for accuracy by Tengiva team
Global market access:
Listed on Source Textile platforms
Visible to designers and brands worldwide
Access to growing buyer community
Professional digital showroom
Operational efficiency:
Streamlined swatch order management
Transparent pricing display
Buyer communication tools
Order processing infrastructure
Your referral bonus:
They save 5% on all purchases
You earn 5% commission
Win-win for everyone
How to Promote (Best Practices)
Direct Outreach (Primary Method)
SKU digitalization is typically B2B and relationship-driven:
Face-to-face conversations:
Industry events and trade shows
Supplier visits and meetings
Textile association gatherings
Regional industry events
Email outreach:
Personalized emails to suppliers you know
Introduction through mutual connections
Follow-up after industry events
Professional LinkedIn outreach
Phone conversations:
Call suppliers in your network
Explain the opportunity
Answer questions in real-time
Share your affiliate link via email after
Strategy 1: Share Your Link Directly
One link per supplier (not per product):
How to share:
Via email: "Hi [Supplier Name],
I wanted to share an opportunity that could help [Company Name] reach more international buyers. Tengiva offers professional catalog digitalization that gives you access to the Source Textile global community.
Your materials would be professionally photographed, specifications standardized, and visible to designers and brands worldwide. Plus, I can get you 5% off as my referral.
Here's the link to learn more: [your affiliate link]
Would you be interested in a quick call to discuss?"
Via printed materials:
Create a simple one-page flyer
Include your affiliate link (shortened URL or QR code)
Hand out at industry events
Leave with suppliers after visits
Via WhatsApp/messaging: "Hi [Name], following up on our conversation about expanding your market reach. Here's the Tengiva digitalization info I mentioned: [link]. You'll save 5% as my referral. Let me know if you have questions!"
Strategy 2: Educational Presentations
Present to supplier groups:
At textile associations:
Offer to present on digital transformation
Explain global market access opportunities
Demonstrate the platform
Share your affiliate link with attendees
At trade shows:
Host a booth or speaking session
Show live examples of digitalized catalogs
Explain the 5% savings
Collect contacts and follow up with link
At regional events:
Partner with local industry organizations
Present case studies of suppliers
Explain the Tengiva standard
Provide affiliate link to interested suppliers
Strategy 3: Consult and Guide
As a consultant or advisor:
During client engagements:
Assess supplier's current market presence
Identify digitalization as a solution
Explain the benefits and process
Provide your affiliate link as the gateway
Value proposition:
"Based on my assessment, digital catalog presence would help you reach the international buyers you're targeting"
"Tengiva's digitalization service would give you professional presentation and access to their buyer network"
"I can get you 5% off through my affiliate link"
Ongoing relationship:
Support them through the process
Answer questions as they arise
Celebrate their success
Continue earning as they expand (12-month window)
Strategy 4: Regional Partnerships
Work with textile communities:
Partner with:
Regional textile clusters
Export promotion offices
Industry associations
Manufacturing cooperatives
Offer:
Group presentations
Subsidized digitalization programs
Collective market access
Regional representation
Your role:
Facilitate the relationship
Provide information and guidance
Share affiliate link with all participants
Earn as multiple suppliers join
Understanding the Supplier Journey
Initial Contact (Your Role)
What you explain:
What digitalization means (professional photos, specs, catalog)
Where they'll be listed (Source Textile platforms, global community)
What it costs (minimum 50 SKUs at $32 each = $1,600 to start)
What they save (5% discount as your referral)
How long it takes (varies, but typically 2-4 weeks after materials sent)
What you don't need to know:
Technical details of photography process
Exact platform backend operations
How to upload SKUs (Tengiva handles this)
Your job: Create awareness, explain value, share link. Tengiva handles the rest.
After First Purchase (12-Month Window)
Suppliers often expand gradually:
Month 1: Start with 50 SKUs (minimum)
Month 3: Add 100 more SKUs as they see results
Month 6: Add another 150 SKUs
Month 9: Add final 200 SKUs
You earn 5% on ALL of these purchases for 12 months from first purchase.
Your role: Stay in touch, encourage expansion, celebrate milestones, maintain relationship.
What NOT to Do
❌ Don't Overpromise
"You'll get hundreds of orders immediately" (results vary)
"Guaranteed ROI in 30 days" (depends on many factors)
"All top brands will contact you" (can't guarantee)
"You'll definitely recoup your investment" (market dependent)
❌ Don't Pressure
"Sign up today or miss out" (unless true deadline)
"Everyone else is doing it" (may not be true)
Aggressive follow-ups if they say no
Making them feel behind or inadequate
❌ Don't Misrepresent
False claims about buyer traffic
Exaggerating platform capabilities
Inventing success stories
Misleading about costs or process
Measuring Your Success
Track in your dashboard:
Suppliers who clicked your link
First purchases completed
Expansion purchases (same supplier adding SKUs)
Total commission earned per supplier
Conversion rate from click to purchase
What to optimize:
Which suppliers are best fit? (size, type, region)
Which outreach method works best? (email, in-person, events)
What messaging resonates? (market access, efficiency, cost savings)
Which regions convert best?
Build on success: Suppliers often refer other suppliers.
Additional Resources for SKU Affiliates
Supplier Help Section: Access comprehensive guides for the suppliers you're referring:
How digitalization works
What to expect in the process
How to send materials for photography
How to manage their catalog
How to respond to buyer inquiries
How to process orders
Link: [Supplier Help Section URL]
Use this to:
Answer questions from your referrals
Explain the process confidently
Understand supplier experience
Provide better guidance
Reduce friction in conversions
Training Complete!
Next Steps
1. Take the Knowledge Check
Separate quiz based on your program selection
Both programs: Answer questions from all sections
Transaction only: Skip SKU questions
SKU only: Skip Transaction questions
80% required to pass
Unlimited retakes
2. Get Activated
Pass the knowledge check
Receive your unique affiliate links
Access your dashboard
Join affiliate community
3. Start Promoting
Apply what you learned
Create authentic, helpful content
Build genuine relationships
Track your performance
Submit content for review when uncertain
